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tra(ns)dition
HE/EN book based on Hassan Fathi's article
2022
Inspired by Hassan Fathy’s “Tradition’s role” - the project searches for the true meaning of tradition while using the unforgettable Norse Mythology stories, “Meditation” by Marcus Aurelius, female artists such as Georgia O’keeffe’s biography, and Gorgio Vasari’s book “The lives of the artists”. The project includes a hard cover book, printed top & skirt and a cotton poster. The project combines visual and textual content editing, working with typography, various formats, personal interpretation, and a lot of imagination.
guided by: Tamar Bar-Dayan
scope of work
about
HE/EN book, 111 pages, 297mm x 210mm
Printer: Y print
Paper: 90gr glossy paper, 100gr parchment paper
Binding: Daniel Blood
Typeface: Hebrew - David
English - Times New Roman, Helvetica
Inspired by Hassan Fathy’s “Tradition’s role” - the project searches for the true meaning of tradition while using the unforgettable Norse Mythology stories, “Meditation” by Marcus Aurelius, female artists such as Georgia O’keeffe’s biography, and Gorgio Vasari’s book “The lives of the artists”. The project includes a hard cover book, printed top & skirt and a cotton poster. The project combines visual and textual content editing, working with typography, various formats, personal interpretation, and a lot of imagination.
guided by: Tamar Bar-Dayan
scope of work:
about
HE/EN book, 111 pages, 297mm x 210mm
Printer: Y print
Paper: 90gr glossy paper, 100gr parchment paper
Binding: Daniel Blood
Typeface: Hebrew - David
English - Times New Roman, Helvetica




001
THE ARTISTS RESIDENCE
designed at Field Day Studio
2024
002
BRANDING
UNPUBLISHED BRANDING PROCESSES
designed at Field Day Studio
2024
004
SCREEN
GIL KERER
designed at Field Day Studio
2024
005
BRANDING
EQUINOXIA FESTIVAL
graduation project
2023
006
BRANDING
INTI
collaboration between LOEWE and UNESCO
2023
007
BRANDING
BELLA & MERKEL RECORDINGS LTD
an experimental branding for a record company
2023
008
BRANDING
DOCAVIV
the israeli documentary film festival — branding project
2022
009
BRANDING
ALUMA
an online bakery — branding project
2022
010
TRA(NS)DITION
HE/EN book based on Hassan Fathi's article
2022
011
SCREEN
PUTIN; A RUSSIAN SPY STORY
a BBC series intro design
2022
012
SCREEN
LONDON365
tourism magazine website
2022
013
SCREEN
THE ENGLISH MONARCHY
a virtual encyclopedia
2021
014
SCREEN
JUAN MIRO'S LIVING ARTWORKS
conceptual web design
2021
015
THE MAD WOMAN
a series of 3 pencil illustrations
2020
LOADING
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