In response to my research into visual elements, I developed an experimental language resembling a combination of screen and manual work. The design reflects a personal questioning about design at the end of the studies, when the process is very conscious and directed differently from the beginning when intuition is the one that leads. In the project I tried to let intuition be dominant and not the known laws rule - and thus I created a language that avoids branding conventions and still manages to be characterized and identified. The branding is for a record company, and each record comes from a different musical world. Although each musical style usually also has an identifiable design style, it was important to me not to follow these design conventions just as in the creative process.

guided by: Field Day Studio - Zohar Koren & Idan Am-Shalem